Monday, November 07, 2005

And You Want Me To Buy That?

Have you seen one of the new Passat ads? Namely the one titled “Checkpoint.”

It is possible one of the most idiotic ads I have ever seen. The message I get is that the car has so many nonstandard features it will attract the unwanted attentions of customs agents and it will get your car pulled out for an extensive search. The kind of search that results in your car getting completely disassembled and left for you to try to piece together.

Now I do have to admit that some of the new features are rather nifty. I like the idea of a cooled glovebox. The folding umbrella storage inside the driver’s door is ingenious. But the ad for the car, oh my, what were they thinking.

Yeah, I really want a car like that.

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